Spokane Tribe Casino Promotions: Enhance Your Gaming

Vibrant casino floor with gaming tables and slot machines

Intro

When it comes to the world of casinos, one thing is crystal clear: promotions play a pivotal role in attracting players. At Spokane Tribe Casino, understanding their promotional landscape is key for anything from the casual gamer to the seasoned poker strategist. Promotions not only spice up the gaming experience but also provide valuable opportunities to maximize wins and enhance entertainment value.

In this exploration, we will navigate through a variety of promotional offerings—from ongoing deals to special events, and loyalty programs that aim to keep both new visitors and regular patrons entertained and engaged. Knowing the ins and outs of these promotions can help anyone make the most out of their time at the casino. With that said, let's dive into the heart of what Spokane Tribe Casino has to offer!

Promotions Overview

At Spokane Tribe Casino, the range of promotions is as vast as the Pacific Northwest. Here, we highlight some of the most compelling types of promotions you might encounter:

Welcome Bonuses: Tailored for newcomers, these incentives often come in the form of match bonuses or free play, providing a soft cushion for first-time visitors.
Loyalty Programs: Designed to reward regular patrons, these programs typically offer perks like points for every dollar wagered, which can then be redeemed for cash or gifts.
Seasonal Promotions: Throughout the year, special events coincide with holidays or major local festivities, making for unique gaming experiences.
Tournaments: Regular poker or gaming tournaments provide layers of complexity and competition that appeal to more strategic players.

"By taking advantage of promotions, players can significantly boost their gaming experience and potential winnings."

Loyalty Programs

A key component of the Spokane Tribe Casino's promotional strategy is its loyalty program. This structured initiative rewards players for their continued engagement. Participation in the loyalty program offers tiered benefits, meaning the more you play, the better the perks get. The allure of accumulated points can entice players to return, fueling a continuous cycle where excitement and loyalty drive each repeat visit.

For enthusiasts who wish to delve deeper, various tiers often provide differing incentive levels:

Silver Tier: Basic benefits including point accumulation and some exclusive promotions.
Gold Tier: Enhanced rewards such as free entries to events and higher point earnings.
Platinum Tier: The elite group gains perks like personal hosts or complimentary accommodation.

In summary, the loyalty program not only promotes retention but also enriches the overall experience for patrons while they engage in gaming activities.

Special Events

Special events often act as a spotlight on unique promotions. Spokane Tribe Casino hosts several events, weaving in local culture and festivities throughout the year. Players can look forward to seasonal celebrations that coincide with holidays or local events, making for uniquely themed gaming experiences.

Example events may include:

Halloween Costume Contest Night: Gamblers dressed in their spooky best often compete for special prizes while enjoying themed gaming options.
Independence Day Celebrations: Fireworks, barbeque, and special promotions create a festive atmosphere, turning a typical gambling night into something memorable.

These activities not only draw in larger crowds but also foster community spirit.

The End

Exploring the promotional landscape at Spokane Tribe Casino opens a door of opportunities for anyone looking to elevate their gaming adventures. Whether you're motivated by the thrill of competition or the appeal of unique experiences, understanding these promotions is vital to navigating through the gaming offerings smartly. The casino clearly recognizes the importance of creating a buzz around their events and promotions to keep players coming back for more.

For those intrigued, keeping an eye on the Spokane Tribe Casino's upcoming events can be the difference between just another gaming trip and a whole new adventure. If you're interested in broadening your gaming horizons, make sure to check out Spokane Tribe Casino for the latest updates.

Foreword to Spokane Tribe Casino Promotions

Promotions at casinos, especially at the Spokane Tribe Casino, play a pivotal role in attracting a diverse clientele, fostering loyalty, and enhancing the overall gaming experience. In a highly competitive market, understanding the landscape of these promotions allows patrons to maximize their visits and enjoy added benefits. With offerings ranging from bonus incentives to loyalty programs, these promotions create opportunities both for new faces and for established players, enriching their engagement and play.

Overview of Spokane Tribe Casino

The Spokane Tribe Casino, nestled in the heart of Spokane, Washington, serves as a vibrant hub for entertainment and gaming. It offers a wide array of slot machines, table games, and dining options, all while highlighting the cultural heritage of the Spokane Tribe. The venue not only aims to provide thrilling gaming experiences but also strives to incorporate cultural elements, making it a unique place for visitors. Along with the gaming floor, amenities such as live entertainment and upscale dining cater to a diverse audience, all of which fortify its position in the community.

The casino’s commitment to providing a comprehensive entertainment experience is further reflected in its approach to promotions. By understanding the demographic of their patrons—whether they’re locals or out-of-state visitors—the casino tailors its promotional campaigns to meet varied preferences and expectations, ensuring everyone walks away with something valuable.

Significance of Promotions in Casino Marketing

Promotions are not just mere marketing tools; they are integral to a casino's strategic outreach. The Spokane Tribe Casino leverages promotions to craft compelling narratives that resonate with their audience. This significance stretches beyond enticing guests; it cultivates relationships and builds a community around shared interests in gaming and entertainment.

Attraction of New Patrons: Well-structured promotions can be the first taste a newcomer gets of what the casino has to offer. For example, a first-time visitor could be instantly drawn in by offer of free play credits or dining discounts that enhance the desire to explore the gaming amenities further.
Retention of Existing Customers: Promotions keep loyal customers coming back. Loyalty rewards programs can create a sense of belonging, where regular patrons receive perks that signify appreciation for their ongoing patronage.
Enhanced Experience: The overall customer experience is elevated due to these promotions, as they provide added value without requiring an upfront cost. Players enjoy the thrill of an engaging game even more when they know they have a safety net or bonus layer of play ready for them.

In summary, promotions at the Spokane Tribe Casino are a cornerstone of its marketing strategy. They not only boost foot traffic but also enhance player satisfaction, thereby fostering a genuine connection between the casino and its patrons.

Types of Promotions Offered

Promotional banner showcasing special event at the casino

Promotions serve as a linchpin in the marketing strategy of any casino, and Spokane Tribe Casino is no different. They entice newcomers and keep regular patrons coming back for more. Understanding the various types of promotions offered at Spokane Tribe Casino not only broadens the horizon for players but also enhances the gaming experience immensely. Promotions like bonus offers, free play incentives, and loyalty rewards programs are tailored to meet the gambling needs of diverse clientele. In this section, let’s dissect each of these promotion types more closely, illustrating how they can heighten a player's overall experience.

Bonus Offers

On the surface, bonus offers may seem like just another gimmick, but they’re pivotal in creating an appealing atmosphere for players. At Spokane Tribe Casino, these bonuses can manifest in several ways, including welcome bonuses for newcomers, reload bonuses for existing members, or deposit matches that stretch a player’s dollar further.

For instance, a typical welcome bonus might offer a 100% match on the first deposit up to a certain limit. This means if a player deposits $100, they will receive an additional $100 in bonus funds, allowing them to explore a variety of games without a significant financial commitment.

Here are a few key benefits of bonus offers:

Attracting New Players: Competitive bonus structures are often what draw players into the casino’s doors, creating an initial interest.
Experimentation Room: With extra funds available, players can try new games, strategies, or bets they might not have otherwise considered.
Increased Loyalty: Players often appreciate feeling valued, and generous bonuses play a strong role in fostering long-term relationships with the casino.

Free Play Incentives

Free play incentives can be a cherry on top of the cake for many gamblers. Spokane Tribe Casino skillfully uses this type of promotion to allow patrons to experience the thrill of gaming without the anxiety of losing personal funds. These incentives usually take the shape of complimentary credits or free spins on various machines.

Imagine hitting the casino floor with a set amount of free play credits specifically designated for slot machines. This entices players to test a variety of slots, from classic reels to the latest video slots.

Risk-Free Entertainment: Players enjoy a carefree environment where they can revel in gaming without monetary pressure.
Encouragement to Explore: Free play often introduces players to games they might not have tried, paving the way for them to discover a new passion.
Creating Buzz: Tapping into the excitement of trying one’s luck with free play builds a strong rapport between the casino and its players.

Loyalty Rewards Programs

Loyalty rewards programs bring the best of the best and add a flair to the overall gaming experience. Spokane Tribe Casino has laid out a framework that recognizes and rewards patrons for their continued loyalty. With every wager made, players accumulate points that can eventually be redeemed for bonuses, meals, or even luxurious upgrades in accommodations.

Tiers and Perks: Many casinos, including Spokane Tribe Casino, incorporate tier systems where players can ascend to different levels based on their play. Higher tiers offer more benefits, such as exclusive promotions, special event invitations, and gifts.
Personal Recognition: Genuine acknowledgment of a player’s journey creates an emotional connection; it’s no longer just gambling, but a part of a community.
Long-Term Engagement: The more engaged players feel, the more likely they are to return, solidifying their relationship with the casino over time.

"The essence of a memorable casino experience lies not just in luck, but in how valued a player feels while they’re there."
This series of promotions feeds into the larger picture of customer satisfaction and retention, fulfilling the goal of creating a vibrant gaming community.

Seasonal and Themed Promotions

Seasonal and themed promotions at Spokane Tribe Casino are more than mere marketing tactics; they resonate deeply with the community and contribute significantly to the overall gaming atmosphere. With an ever-evolving calendar that celebrates various holidays and events, these promotions create an inviting experience, enhancing engagement among regular players and newcomers alike. This section digs into the critical features of seasonal offers and how they can even turn a regular night of play into something special.

Holiday Promotions

Holiday promotions are a standout feature at Spokane Tribe Casino, marking the year with events that echo the spirit of the season. Around Thanksgiving, for instance, the casino might host a festive raffle, giving away prizes such as travel packages, gift vouchers, or even culinary experiences in partnership with local restaurants. The allure here is twofold: players have a shot at winning something valuable, and the atmosphere pulsates with excitement, making the gaming floors buzz with festivities.

Another example is the Christmas promotions where the casino transforms part of its space into a winter wonderland, complete with decorations, themed games, and holiday treats. This immersive experience encourages patrons to gather, fostering camaraderie among players as they enjoy these special offerings. Additionally, exclusive bonuses are often tied to specific holidays, providing players with extra credits when they opt into these seasonal fun activities, further enhancing their overall gameplay experience.

"Seasonal promotions not only boost attendance but create memorable experiences that keep our patrons coming back," says Linda, a marketing manager at Spokane Tribe Casino.

Special Event Promotions

Special event promotions at Spokane Tribe Casino focus on celebrating unique occasions, whether it's a local arts festival, a sports championship, or cultural festivities. These promotional events are often tailored to the interests of the community, which helps in building a strong connection between the casino and its patrons. For instance, during an annual local arts and crafts fair, Spokane Tribe Casino may host themed slot tournaments where players can compete for cash prizes while showcasing local artisans.

Gaming events such as poker tournaments around major sporting events like the Super Bowl or March Madness serve as another avenue for specially curated promotions. The casino typically offers enticing bonuses for players who register for these competitive events, which not only appeals to the competitive spirit but also draws in larger crowds during peak gaming times.

Another interesting point is how unique cultural celebrations may influence the promotions offered. For example, during the Native American Heritage Month, the casino might host traditional music and dance events, alongside gaming contests that honor the culture and traditions of the Spokane Tribe.

In both holiday and special event promotions, the casino strategically aligns its offers to not only enrich the gaming experience but also to reflect and celebrate the values and interests of the community it serves.

Understanding the Terms and Conditions

When engaging with promotions at Spokane Tribe Casino, understanding the terms and conditions is crucial. These guidelines serve as the backbone of fair play and transparency. Promotions can seem enticing at first glance, but without a thorough understanding of these stipulations, players might find themselves in over their heads. When you peel back the layers, you'll discover insights that not only protect your interests but also enhance your overall gaming experience.

Eligibility Criteria

To participate in various promotions, one must first meet certain eligibility criteria. Typically, you need to be a legal adult, meaning at least 21 years of age due to the nature of gambling laws in Washington state. Certain promotions may also require participants to register with a player’s club or loyalty program.

Some offers are exclusive to new players, while others might be aimed specifically at existing members to reward their loyalty.
Additionally, geography can play a role too. Some promotions may be available only to residents of specific states or those visiting the casino from particular regions.
Furthermore, players who have a history of suspicious or unethical behavior at the casino might find themselves ineligible. This is a measure taken to ensure that gambling remains open and fair for all participants.

It is always advisable to read the fine print regarding eligibility. Not following these criteria can mean missing out on lucrative bonuses or free play chances.

Wagering Requirements

Another significant component that often trips up enthusiasts are wagering requirements. These stipulations dictate how many times you must wager any bonus money or winnings before you can cash out. For example, if a promotion offers a $100 bonus with a 10x wagering requirement, you'll need to place bets totaling $1,000 before you can withdraw any winnings generated from that bonus.

Here are key aspects to keep in mind:

Type of Games Eligible: Not all games contribute the same towards meeting wagering requirements. Slots often count entirely, whereas table games like blackjack or poker may only count partially, if at all.
Time Limits: Promotions may have expiration dates, requiring you to meet wagering conditions within a set timeframe. Failing to do so might result in losing the bonus or any associated winnings.
Max Bet Limits: Some casinos impose maximum bet limits while you are working through your wagering requirements. If you exceed this limit, you could forfeit your bonus completely.

Understanding these parameters can make a world of difference in managing your funds effectively and ensuring you’re getting the most out of the promotional opportunities available at Spokane Tribe Casino.

"Reading the terms and conditions isn't just a good practice; it's a crucial part of enhancing your casino experience."

In summation, being well-informed about the terms and conditions, including eligibility criteria and wagering requirements, can not only protect your interests but also empower you to take full advantage of the exciting promotions at Spokane Tribe Casino.

Impact on Customer Retention

The significance of customer retention in the competitive casino landscape cannot be overstated. For the Spokane Tribe Casino, a well-crafted promotion strategy not only attracts new players but also ensures that existing patrons feel valued and engaged. As the gambling industry evolves, maintaining a loyal customer base becomes imperative. Promotions act as a bridge, enhancing both the experience and emotional connection that players develop with the casino.

Enhancing Customer Experience

In today’s fast-paced world, where choices are abundant, customer experience plays a pivotal role in determining player loyalty. Spokane Tribe Casino leverages various promotions to craft an inviting environment for both seasoned gamblers and newcomers. By offering enticing bonuses and unique events, the casino makes sure that it stays front of mind for potential visiters.

Consider the effects of free play incentives or loyalty rewards. These initiatives enable players to explore new games without the fear of losing their own money. Players feel more inclined to try their luck, knowing there’s a safety net provided by the casino. This type of promotional offer fosters enjoyment, as patrons engage with the casino more - they feel like they get something valuable in return for their time and money.

Moreover, Spokane Tribe Casino actively focuses on customer feedback ways to improve services. Offering surveys post-visit might seem simple, but it shows patrons that their opinions are taken seriously. Addressing concerns promptly can significantly elevate the overall experience.

Building Brand Loyalty

Building brand loyalty in the casino sector comes down to establishing trust and fostering an emotional connection with patrons. Spokane Tribe Casino achieves this by leveraging targeted promotions tailored specifically to its audience. Such strategic offers cater to the interests of various demographic groups, ensuring that a wide range of players feel welcomed and appreciated.

Consistency in promoting unique events or rewarding frequent visits cultivates a sense of belonging. When players receive personal touches, such as birthday bonuses or exclusive event invitations, they are likely to share their experiences with peers. Positive word-of-mouth is invaluable, especially in the gambling world, where recommendations carry weight.

Furthermore, introducing loyalty programs that reward cumulative spending or gameplay encourages repeat visits. Players start to feel invested in the casino; the more they engage, the more they are rewarded. This reciprocity builds a sense of partnership between the casino and its patrons.

Analyzing Promotion Effectiveness

Understanding how effective promotions are at the Spokane Tribe Casino is vital for both the establishment and its patrons. Promotions are not merely marketing gimmicks; they play a substantial role in shaping the overall customer experience, influencing customer perspectives on the casino. Therefore, evaluating the effectiveness of these promotions can uncover insights on customer behavior, guiding future strategic decisions. By dissecting how well these promotions do, the casino can improve its offerings, ensuring that they meet the desires of its gaming audience.

Metrics for Success

Just like a fine watch, the effectiveness of promotions ticks away through various metrics. Below are some key indicators that help in assessing their success:

Customer Engagement Rates: How actively customers are participating in promotions offers a glimpse into their attraction power. High engagement often means the promotions are resonating.
Player Retention Rates: It’s not just about enticing new customers; it’s about keeping them around. Tracking how many new sign-ups continue to visit after the promotional period ends helps gauge success.
Conversion Rates: This measures how many customers, drawn in by promotions, actually make a deposit or gamble. A high conversion rate generally indicates effective promotions.
Average Spend Per Visit: This metric shows how promotions influence the amount players are willing to gamble. An increase in average spend during promotional events signals their effectiveness.
Return on Investment (ROI): Calculating the ROI on promotional campaigns can clarify whether the casino's spending on promotions results in profitable returns.

Each of these metrics provides valuable information that allows the Spokane Tribe Casino to tailor future promotions to better suit their customer base.

Customer Feedback and Surveys

Feedback from customers often acts like a compass, directing the casino towards what patrons truly want. Regular surveys and informal feedback can reveal much about how promotions are perceived:

Satisfaction Levels: Do patrons feel that the promotions genuinely enhance their experiences? Questions assessing enjoyment or perceived value can help in understanding this.
Specific Preferences: Are customers drawn more towards bonus offers or free play? Insights gained from this data can help the casino refine its promotional strategy.
Suggestions for Improvement: Customers can often suggest improvements or express dissatisfaction. Gathering these insights offers the casino a direct line to its audience's desires.

One effective method to gather feedback is through digital surveys, often sent via email after promotional events. Another method could involve social media interactions. Understanding experiences through platforms like Facebook or Reddit can uncover patterns in customer behavior.

The essence of effective promotions lies not just in orchestrating them but in understanding their reception and impact, allowing the casino to create a more engaging environment for all.

In summary, assessing the effectiveness of promotions at Spokane Tribe Casino goes beyond mere numbers. It encompasses understanding customer engagement, retention, and feedback, ensuring promotions become more aligned with their audience's preferences and desires.

Exciting jackpot win celebration at Spokane Tribe Casino

Comparative Analysis with Competitors

Understanding the competitive landscape around Spokane Tribe Casino is essential for deciphering its promotional strategies. Promotions are not just a tool for attracting visitors; they also shape brand perception and build customer loyalty. In a saturated market, where customers have countless options at their fingertips, analyzing competitor promotions offers valuable insights into effective strategies and customer preferences.

Local Competitors’ Promotions

The Spokane Tribe Casino does not operate in a vacuum. Its local competitors, such as Northern Quest Resort & Casino and Coeur d'Alene Casino, provide a robust environment for comparison. These competitors have carved out their niches by offering distinct promotions aimed at different demographics.

Northern Quest Resort & Casino often runs promotions that target families, including food discounts and entertainment packages that appeal to group outings.
Coeur d'Alene Casino, on the other hand, might focus on high-stakes players with exclusive VIP rewards and slot tournaments that attract enthusiasts.

By examining these promotional frameworks, Spokane Tribe Casino can fine-tune its offerings to ensure it stands out. Local competitors may utilize seasonal promotions or loyalty bonuses that emphasize their unique attributes, thus providing a rich source of ideas and strategies for Spokane Tribe Casino to consider or even adapt in a way that resonates with their own audience.

Regional Gaming Trends

When considering promotions at Spokane Tribe Casino, it is paramount to also keep an eye on broader regional gaming trends.

Digital Engagement: With the rise of mobile gaming and online platforms, many casinos are developing online promotions that complement their physical endeavors. This can include exclusive online bonuses that encourage players to engage both online and offline.
Event Tailoring: A noteworthy trend has been the rise of personalized promotions based on customer data. This approach allows casinos to create targeted promotions that cater to specific groups, enhancing player experience while maximizing profitability.
Sustainability Initiatives: As social responsibility gains momentum, casinos are increasingly incorporating green practices within their promotions, offering incentives for customers who participate in sustainability programs.

The trend of app-based loyalty programs is gaining traction. Players can track their rewards in real-time, enhancing engagement and retention.

For instance, a promotion tailored for poker enthusiasts during a major tournament could significantly increase customer participation and satisfaction.

Spokane Tribe Casino could benefit from tapping into this trend by presenting eco-friendly promotions that align with the values of newer generations of gamers.

The factors above not only illuminate distinct approaches that competitors are employing but also indicate potential avenues for Spokane Tribe Casino to explore. With a keen understanding of these local promotions and regional trends, the casino can enhance its own marketing strategies to better capture the interest of both current and potential patrons.

Future of Promotions at Spokane Tribe Casino

As the landscape of gaming continues to evolve, the future of promotions at Spokane Tribe Casino emerges as a critical area of focus. This casino understands that attracting and retaining customers demands ongoing innovation. Promotions are no longer just about offering a quick fix; they are about creating a comprehensive narrative that enhances the overall experience for patrons. As gaming preferences shift, so too must the strategies employed by casinos to engage their core demographic.

Innovative Approaches to Promotions

The Spokane Tribe Casino has begun to think outside the box when it comes to promotional strategies. Instead of merely relying on cash bonuses or free spins, the casino is exploring unique approaches that resonate with a broader audience. One potential strategy could involve themed events that align with local festivals or cultural celebrations, inviting community engagement. By hosting competitions that spotlight both gaming and local talent, patrons might find a sense of connection not just to the casino but to their surrounding culture.

Additionally, the casino may look towards integrating holistic experiences in their promotions. Events that incorporate food, music, and art alongside gaming could create a balanced appeal that draws in various demographics, not just die-hard gamblers.

Here are some potential innovative promotion ideas:

Interactive Gaming Tournaments: Engage players in competitive formats, where they can win exclusive prizes.
Experiential Rewards: Rather than conventional prizes, offer exclusive experiences, such as VIP dinners with renowned chefs or tickets to local events.
Specialized Gaming Nights: Introduce themed nights focusing on specific types of games, offering higher stakes or unique bonuses to participants.

Technology and Customer Engagement

The role of technology in the promotion strategies at Spokane Tribe Casino cannot be overstated. The physics of gambling are changing, and with them, the expectations of the players. For instance, utilizing mobile apps might streamline the communication of promotional offers, enabling customers to receive real-time notifications about promotions or events tailored specifically to their interests.

Moreover, implementing data analytics to gauge customer behavior could refine marketing efforts. By tracking interaction patterns, Spokane Tribe Casino can create personalized promotions that resonate deeply with individual players. If a player frequently engages with slot machines, offering them tailored bonuses or incentives tied directly to their preferred games could foster loyalty and drive repeat visits.

Furthermore, social media platforms serve as invaluable tools for building community and engagement. Platforms like Facebook and Instagram can be used to unveil current promotions and host interactive contests, directly involving customers and encouraging them to share their experiences. This method extends beyond traditional marketing, creating a more dynamic relationship between the casino and its patrons.

"Building relationships with customers in today's digital world is not just a luxury; it’s a necessity for survival and growth."

Ending

The landscape of promotions at Spokane Tribe Casino illustrates a dynamic and engaging approach essential for both attracting new customers and retaining loyal patrons. Promotions, in essence, serve as the lifeblood of the casino's marketing strategy. They provide opportunities to enhance the overall customer experience, drive traffic during off-peak times, and foster a sense of community among players. Understanding this strategic aspect brings clarity to why these efforts are vital in the competitive gaming sector.

Summary of Key Points

In sum, the promotional initiatives at Spokane Tribe Casino can be boiled down to several key elements:

Diverse Types of Promotions: From bonus offers to free play incentives, each type plays a unique role in engaging various segments of the audience.
Seasonal and Themed Promotions: These promotions not only align with significant times of the year or events but also create a festive atmosphere that enhances customer engagement.
Eligibility and Wagering Requirements: Clear understanding of promotional terms allows players to navigate offers effectively without confusion.
Customer Retention: Through loyalty rewards programs and personalized experiences, casinos work hard to keep players coming back.
Future Innovations: The commitment to leveraging technology and innovative approaches sets the stage for exciting developments in customer engagement, ensuring the casino stays ahead.

Final Thoughts on Spokane Tribe Casino Promotions

Promotions at Spokane Tribe Casino go beyond mere marketing gimmicks; they reflect an intelligent understanding of player behavior and preferences. By crafting offers that resonate with visitors and emphasizing fairness and transparency, the casino successfully nurtures a brand that players trust. The efforts put into creating a vibrant promotional environment ultimately translate into heightened satisfaction and loyalty.

As the casino landscape continually evolves, remaining attuned to the desires of the customer will be paramount. Future trends like gamification and personalized experiences are likely to redefine the promotional strategies at Spokane Tribe Casino. This not only ensures sustained growth but also solidifies the casino's position as a key player in the regional and national gaming arenas.

In closing, Spokane Tribe Casino's promotional strategies remind all involved in the industry that a well-executed promotional campaign isn't just about numbers; it's about cultivating lasting relationships with customers.

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